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Grafton Capital acquires ProQuo AI

ProQuo AI

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ProQuo AI is the only live brand tracking and testing platform driven by consumer instincts.

ProQuo AI has a presence in London, New York and Johannesburg and serves over 130 customers including Keurig, Dr Pepper, Expedia, Amazon Prime and Unilever.

ProQuo’s CPO, Pete Harvey, and CEO Jim Brennan

ProQuo AI International uses AI to turn consumers’ instinctive feelings about brands – the same instincts that drive 95% of purchasing decisions – into actionable data across 16 drivers of brand value. The business, which has a presence in London, New York and Johannesburg has been growing at an average of 38% per quarter since Jan 2021.

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