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Welcome to Grafton Capital

Intuitive and thoughtful partnership for exceptional entrepreneurs

We’re Grafton Capital

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Grafton Capital acquires ProQuo AI

October 2022 Update

Grafton Capital acquires ProQuo AI

Grafton Capital has acquired ProQuo AI – the only live brand tracking and testing platform driven by consumer instincts.

ProQuo AI has a presence in London, New York and Johannesburg and serves customers such as Keurig, Dr Pepper, Expedia, Amazon Prime and Unilever.

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Case Study

Microsoft acquires Softomotive

When Softomotive was acquired by Microsoft in April 2020, Grafton Capital was the only external shareholder, having invested $25m in September 2018.

Microsoft CEO, Satya Nadella, stated that Softomotive would become part of Microsoft’s Power Automate platform. “We’re bringing RPA – or robotic process automation – to legacy apps and services with our acquisition of Softomotive”.

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Xtremepush and grafton captial

July 2021 Update

Grafton Capital announces €18m investment in Xtremepush

Grafton Capital has invested €18 million in Xtremepush, a leading multi-channel customer engagement platform provider, headquartered in Dublin, Ireland.

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Sportpursuit People

October 2021 Update

Grafton Capital completes third exit of 2021

Aptitude Software has acquired MPP Global, the Grafton Capital portfolio company.

This follows successful exits from SportPursuit, which was acquired by bd-Capital, and Alva Reputation which was acquired by portfolio companies of Falfurrias Capital.

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For Founders

Six indicators for founders that growth capital could be right for you

For founders, it can be difficult to know whether growth investment is right for them and whether now is the right time to take it. There are many questions that a founder needs to ask themselves when considering taking growth investment capital.

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Growth capital for leading technology companies

Grafton Capital at a glance




Invested to Date




Typical Investment

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Flexible growth capital

Grafton Capital usually invests growth capital as a minority partner, acting as a sounding board, listening and supporting founders. In some cases, we have acquired a majority interest or even the entire business.

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Specialists in software

Grafton Capital has a proven track record of supporting entrepreneurs that have built successful tech-enabled or software businesses. We are laser focused on this market and are able to share best practice across our portfolio, supporting founding teams when and how they need it.

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Entrepreneurial at heart

Grafton Capital has an entrepreneurial and flexible approach to investing and building value. We can provide fresh capital or we can buy shares from existing shareholders, either to help founders de-risk their own position or to tidy up the cap table.

Our investments include

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It’s very easy to work with them. They are very skilled with an entrepreneurial approach. The relationship with my organisation has been very successful.

Giovanni “Nanni” Grossi, Founder and CEO at BOARD International

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Grafton Capital has brought immense value to Third Financial. They bring a sensible sounding board for ideas, independent thinking and very valuable experience. We wouldn’t be where we are today without them.

Ian Partington, CEO at Third Financial

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“Knowledge, insight, support and advice are the four words that spring to mind, and you get this in abundance working with Grafton Capital. Every bit a friend, coach and advisor, as much as they are an investor.”

Paul Johnson, CEO and Co-Founder, MPP Global

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“Grafton Capital has been a very good partner to Alva by providing growth capital and ongoing pragmatic advice. Their approach is very refreshing and they bring a realistic perspective to the board, helping us identify growth opportunities and blind spots.”

Alberto Lopez-Valenzuela, Founder CEO, Alva Reputation

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“I was a little apprehensive initially, but Grafton Capital met and exceeded all my expectations. They added immense value to our board of directors and were exceptionally good at helping the management team to focus on what really matters and to make informed decisions.”

Marios Stavropoulos, CEO and Co-Founder of Softomotive

Grafton Capital is a private equity firm focused on growth capital investments in leading European software and tech-enabled companies.

Since 2014, Grafton has invested approximately £140m of growth capital. We partner with founders who have global ambitions, as well as companies that are leading players in valuable niches.

We typically invest growth capital of between £5 – £20 million, taking a minority stake in a business, but we aim to be a flexible partner and can offer liquidity solutions for shareholders as well as new growth capital. Our focus is on providers of business software, tech-enabled businesses, data and analytics, online platforms and marketplaces.

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