SportPursuit: Online Marketplace for Premium Sports Brands


In December 2014 Grafton Capital corner stoned a growth financing of Sportpursuit, co-investing with Scottish Equity Partners in October 2015 to complete the round. Sportpursuit is the UK's leading online marketplace for premium outdoor sportswear and equipment. Adam and his team have moved first in this niche and are now uniquely placed to deliver value on both sides of their business: (i) over 1000 sports manufacturers that are seeking the chance to sell to new customers when liquidating their over-stock, and a channel that will protect the value of their brand, and (ii) over 2.0 million sports enthusiast members who have a want for equipment at a “why not?” price- often 70% below retail.